Google’s I/O 2025 updates have completely changed the digital marketing landscape for mental health practices. With new AI-powered tools, automated bidding, and privacy-first features, independent practices can finally compete with national platforms—without needing a huge budget or technical expertise. This article breaks down how therapists and counselors can use Google’s new ad features—like AI Max for Search, Asset Studio, and Performance Max reporting—to reach more of the right clients, create better ads with less effort, and optimize every marketing dollar. Plus, we’ll walk you through simple, practical steps to get started and keep your practice growing, all while keeping compliance stress low. If you want to attract more clients, save time on marketing, and stand out in a crowded field, this guide is your new playbook for 2025 and beyond.
This podcast digs deeper into advanced strategies for automating your practice beyond what most PMS applications cover.
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